Ingenda Communications is a healthcare communications consultancy that

specialises in identity driven communications within the healthcare environment

Ingenda Communication's dynamic, multidisciplinary team delivers highly targeted programmes by segmenting and dimensionalising healthcare audiences and getting under the skin of their behaviours and motivations.

The Ingenda approach applies proprietary anthropological research and identity mapping techniques to deliver focused multi-channel communication solutions.

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Patient access to information about health continues to improve (driven largely by the social and digital media 'revolution'), peer-to-peer learning amongst healthcare professionals is increasing and a devolution and a regionalisation of power is occurring in payer landscapes.

Ingenda's approach to healthcare communications reflects the changing needs of the healthcare marketplace by harnessing the power of 'I' and treating healthcare audiences how they want to be treated – as individuals.

Core Capabilities

Target audience research

Stakeholder mapping

Advocacy relations

Market access solutions

Disease awareness campaigns

Direct-to-patient campaigns

Media relations

Media and message training

Product positioning and communications

Scientific platforms

Publications planning

Symposia

KOL development

Advisory boards

Peer-to-peer communication programmes

HCP training

E-learning

Corporate communications

Crisis and issues management

Internal communications

Social and digital media

Creative – advertising, branding and design